Timeless Jewellery For Collectors.

Giulians Fine Jewellery is an award winning jewellery designer creating meticulously crafted, one-of-a-kind pieces of a timeless quality. They have Sydney’s largest collection of Australian opals and craft bespoke pieces for clients worldwide, particularly the United States and China. Renowned for a world-class collection of opals and one-of-a-kind custom made jewels, Giulians history spans 3 generations. The craft of fine jewellery making is in their DNA.

The challenge was to translate an exemplary customer experience into the world of digital. Luxury intersecting with e-commerce. Luxury brands are often reluctant to fully embrace online experiences as they pale in comparison to the physical experience.

Our solution was to design and build an e-commerce experience that acts as a digital concierge for the company, with a heavy emphasis on prominent trust markers to assuage any concerns about large online transactions. We collaborated closely to ensure that the e-commerce platform is a seamless experience for both customers and the business operation.


2021 - 2023


Giulians Fine Jewellery


E-Commerce, UX Research, UI Design, UX Design, Website Development


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Pilat Extended by General Type Studio